February marks National Pet Oral Health Month, providing an excellent opportunity for pet store buyers to focus on a critical area of growth: improving pets’ oral hygiene. Incorporating an oral hygiene section in your store not only meets the needs of every dog and cat owner but also fosters loyalty and encourages repeat visits. Educating, motivating, and facilitating better pet oral hygiene will help position your store as a trusted resource for pet owners. Let’s dive into the three B’s of pet oral health—Brushing, Biotics, and Biofilm-removing Toothbrush Toys, and how they can elevate your sales while enhancing customer satisfaction and loyalty.
Most important by far is Brushing, the cornerstone of pet oral health. Just like humans, our furry friends require diligent dental care. Unfortunately, a staggering 80% of dogs and 70% of cats over the age of two already suffer from gum disease and related heart disease because we are not brushing our beloved pets’ teeth enough. "If we can clip their nails, we can certainly brush their teeth” says Dr. Allan Coopersmith, Co-Founder of ChewMate™ Oral Care And Wellness. “Human and pet dental disease are the most prevalent and expensive diseases yet dental disease is almost completely preventable simply by improving a pet’s oral hygiene using the 3 B’s - Brushing, Biotics, and Biofilm-Removing Toothbrush Toys, are the solutions. The need is undeniable”.
By stocking toothbrushes that should be changed every 6 months, and toothpastes specifically designed for pets, you provide pet parents with the essential tools they need. According to the dental specialists at ChewMate™ Oral Care and Wellness, "The single best thing any pet parent can do for their beloved pets’ oral health, heart health and overall health is to brush their pets’ teeth!” ChewMate™ recently launched a complete collection of pet toothbrushes tailored specifically for pet parents as well as a professional version for veterinarians, vet techs, and groomers. By including an oral hygiene section in your store this February, you have a timely chance to educate customers on the importance of brushing and oral hygiene and offer them new and convenient tools and solutions. Every customer is actively seeking these items, so you can turn a necessity into a recurring sales opportunity.
Additionally, many groomers are now adding “over the gum” teeth brushing to their list of offered services, integrating pet oral care into routine grooming appointments. By promoting your oral hygiene section alongside partnerships with local groomers, you can drive more traffic to your store and foster a community committed to better pet health.
Next, Biotics offer another fantastic avenue to boost sales while enhancing pet health. Biotics, which encompass probiotics, prebiotics, and postbiotics, are live microorganisms and other substances that support the growth of beneficial bacteria, and increase host resistance. The pre, pro and post biotics help your good bacteria fight the harmful bacteria and contribute to pets’ overall oral and gut microbiome health. Offering a selection of biotic supplements that can easily be added to water bowls, sprinkled on food, or included in treats will not only meet the growing demand for pet wellness but will also encourage loyalty as customers see the positive results in their pets.
Lastly, Biofilm-Removing Toothbrush Toys play an important role in your oral health offerings. Dental disease begins with the formation of biofilm—a sticky film of bacteria that forms on teeth next to the gumline. While brushing helps remove much of this buildup, specialized toothbrush toys like TreatBrush™ by ChewMate™ is scientifically designed to combat dental disease by helping to clean teeth in between brushings. When selecting pet toys, opt for products that deliver scientifically proven real results, affirming your commitment to pets’ well-being and trust in your shop's offerings. Proactive pet-stores promote prevention.
In conclusion, this February, as we celebrate National Pet Oral Health Month, consider the marketing potential of the Three B’s in your store. By prioritizing oral hygiene and offering quality products, you can not only enhance the health of the pets in your community but also cultivate a steady and recurring income stream and make the pet world a better place. Join the movement toward better pet health and watch your sales soar!
Healthy Mouth❤️Healthy Heart❤️Healthy Life.
Dr. Allan Coopersmith
BSc, DDS, FAGD, FADI, FICD. FCARDP, FACD, FIADFE
Dr Coopersmith has been awarded the Top 100 Doctors Of The World 2024 and has been teaching and practicing dentistry for over 40 years. He and his hygienist wife, Nathalie Fiset, RDH HD, founded ChewMate™ Oral Care And Wellness after they got Winton, their Golden Retriever, who hated to have his teeth brushed. They are on a mission to stop the cruelty of pet dental disease by providing the most innovative oral care and wellness products that will empower pet parents and make pet oral hygiene easy and fun.